Audience- The
assembled spectators or listeners at a public event such as a play, film,
concert, or meeting. An audience for different media products ranges from
different ages, gender and personalities.
Media Institution-
A media institution is an established, and often profit based organization,
that deals in the creation and distribution of advertising, entertainment and
information services. It helps in gathering information, and perceptions about
different groups of people and their originality.
Distribution – The
business of bringing a film to the attention of its audiences (marketing and
publicity) and the organising the distribution of film prints to exhibitors.
Marketing- The
overall strategy by which a studio attempts to sell a film.
Exhibition- This
is how the audience can see the film: in cinemas, at home, on DVD, through
downloads, through television, including premieres.
Exchange- The
unintended use of an institution’s media text (i.e. a film) by OTHER PEOPLE who
use the film or parts of it to form new texts.
Synergy- This is
where multiple products and services are created on the basis of a successful
brand within the same cooperation.
Vertical integration-
This is where a company has a stake in production, distribution and
exhibition.
Horizontal
integration- This is where direct competitors within the same industry
combine.
Media convergence- Convergence
of media occurs when multiple products come together to form one product with
the advantages of all of them.
Technological
convergence- This is the growing interactive use of digital technology in
the film industry and media which enables people to share, consume and produce
media that was difficult or impossible just a few years earlier.
A mainstream film- A
high budget film that would appeal to most segments of an audience: the young,
boys, girls, teenagers, young people, the middle aged, older people, the
various classes in society.
An indie film -This is a professional film production
resulting in a feature film that is produced mostly or completely outside of
the major film studio system.
Art house film- A
low budget independent film that would mostly appeal to an educated, higher
class audience who follow unusual genres or like cult directors that few people
have heard of. Therefore it is usually aimed at a niche market. Foreign films
often come under this category.
Ratings body- This
is how the institutions films are rated will affect audiences in so far as who can
see them.
Viral marketing- This
is a marketing technique whereby information about a company's goods or
services is passed electronically from one Internet user to another.
Guerrilla marketing- The
use of unconventional and low cost marketing strategies to raise awareness of a
product.
