Attack the block and Frozen

Working Title case study

Film 4 case study

Definitions

Below are the key definitions which i need to know for my exam on audience and institutions.

Audience- The assembled spectators or listeners at a public event such as a play, film, concert, or meeting. An audience for different media products ranges from different ages, gender and personalities.

Media Institution- A media institution is an established, and often profit based organization, that deals in the creation and distribution of advertising, entertainment and information services. It helps in gathering information, and perceptions about different groups of people and their originality.

Distribution – The business of bringing a film to the attention of its audiences (marketing and publicity) and the organising the distribution of film prints to exhibitors.

Marketing- The overall strategy by which a studio attempts to sell a film.

Exhibition- This is how the audience can see the film: in cinemas, at home, on DVD, through downloads, through television, including premieres.

Exchange- The unintended use of an institution’s media text (i.e. a film) by OTHER PEOPLE who use the film or parts of it to form new texts.

Synergy- This is where multiple products and services are created on the basis of a successful brand within the same cooperation.

Vertical integration- This is where a company has a stake in production, distribution and exhibition.

Horizontal integration- This is where direct competitors within the same industry combine.

Media convergence- Convergence of media occurs when multiple products come together to form one product with the advantages of all of them.

Technological convergence- This is the growing interactive use of digital technology in the film industry and media which enables people to share, consume and produce media that was difficult or impossible just a few years earlier.

A mainstream film- A high budget film that would appeal to most segments of an audience: the young, boys, girls, teenagers, young people, the middle aged, older people, the various classes in society.

An indie film -This is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system.

Art house film- A low budget independent film that would mostly appeal to an educated, higher class audience who follow unusual genres or like cult directors that few people have heard of. Therefore it is usually aimed at a niche market. Foreign films often come under this category.

Ratings body- This is how the institutions films are rated will affect audiences in so far as who can see them.
 

Viral marketing- This is a marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.

Guerrilla marketing- The use of unconventional and low cost marketing strategies to raise awareness of a product.

Introduction

Hello, my name is Bethany Ellis and I am studying Media AS. I have created this blog to help me revise for my media exam which is on the 23^rd of May. This blog will help me when it comes to revising for my exam so I can get the best possible mark and grade. My exam is on audience and institution so my posts will focus on these two things throughout my blog posts.

The two key definitions i need to know:

Audience- The assembled spectators or listeners at a public event such as a play, film, concert, or meeting. An audience for different media products ranges from different ages, gender and personalities.

Media Institution- A media institution is an established, and often profit based organization, that deals in the creation and distribution of advertising, entertainment and information services. It helps in gathering information, and perceptions about different groups of people and their originality.